BRAND DEVELOPMENT

Our role will be to work with you to help determine what personality your new brand will have. Are you Ernest Hemingway or Johnny Rotten? Either way, as long as you have a distinct personality, you’ll be remembered.

Your brand statement doesn’t have to be rude, humorous, or shocking to have an impact. It just needs to be unique and genuine. It should speak about your strengths and what makes you better and different than other companies.

A strong brand identity is really an expression of your uniqueness. Consequently our process begins with a Brand Assessment that helps uncover and define the things that make you distinct.

Rogue Republik defines a brand assessment as:

An overview of the core components (often strengths) of a company that needs to be expressed to clients and prospects. This assessment provides the building blocks of all future development, and repeats back the key elements of the brand.

Brand data collection will start with the founders, the company visionaries and can include other individuals who have a stake in defining your marketing. The assessment will identify your strengths prioritized with respect to importance and categorized based on primary, secondary and tertiary messages. Doing so will allow your brand to be developed to showcase the strongest attributes and may even implicitly speak to less important strengths without crowding the main message.
Art Direction
With our branding package, Rogue Republik delivers 3 distinct mock-ups based on a basic branding questionnaire that will help determine:
1) The purpose of your website
2) A profile of your target market (and secondary markets)
3) A profile of your competitors

Our goal will be to make sure that you effectively connect with your intended audience while creating an identity that is distinct from your competitors.

Graphics Installation
After a basic “look and feel” has been determined for your website the accepted mock-up is converted into graphics. We develop and install the graphics for your home page and secondary page (used on all internal pages). Additional secondary pages can be purchased separately.
Revolution AD Graphics Package
Our AD package includes 6 different advertising headers with concept and slogan, and 2 different vertical ads (our scripts will randomly place them for an up-to-date feel to your website). The purpose of this package is to cross-pollinate content throughout your site so that visitors will see more of your offerings.

Brand/ID Development
If you are looking to develop a new brand identity including company and product names, logo, and advertising, please contact us for more information on our professional branding services.